Charity has taken a chilly turn over the past week, as more and more celebrities and other people have opted to dump ice water on themselves and record the whole thing—all to raise money for research into ALS, better known as Lou Gehrig’s disease.
As a part of the so-called “ice bucket challenge,” started by a Massachusetts resident who has lived with ALS since 2012 to raise awareness for the disease, after posting their own ice-bucket videos, participants nominate others to get drenched via social media to keep the cycle going. If those challenged don’t accept, or fail to post their video within 24-hours, they must donate cash to ALS research. ALS is a neurodegenerative disease that impacts the brain and spinal chord, causing progressive paralysis.
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