Here’s Why People Are Dumping Ice on Themselves and Posting Videos of It

TIME

Charity has taken a chilly turn over the past week, as more and more celebrities and other people have opted to dump ice water on themselves and record the whole thing—all to raise money for research into ALS, better known as Lou Gehrig’s disease.

As a part of the so-called “ice bucket challenge,” started by a Massachusetts resident who has lived with ALS since 2012 to raise awareness for the disease, after posting their own ice-bucket videos, participants nominate others to get drenched via social media to keep the cycle going. If those challenged don’t accept, or fail to post their video within 24-hours, they must donate cash to ALS research. ALS is a neurodegenerative disease that impacts the brain and spinal chord, causing progressive paralysis.

Boston has taken heed, with athletes, Mayor Marty Walsh, and others recording themselves getting soaked. Boston.com hosted a citywide dousing last Thursday, challenging New…

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About squishymaru

Master's student in chemical engineering with a B.S. in chemical engineering as well. Loves chemistry, math, increasing diversity in STEM, politics, and public health advocacy. Loves reading, writing, and being active -- mentally and physically.

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